Choosing the Name

This was the hardest part for me. I know from advertising and being a huge fan of Madmen (which if you aren’t watching you definitely should) that picking a name can be one of the most frustrating things to do. It can’t just be ANY name. It has to be the “write” one, especially when you are choosing the name of a publishing company. So, my process? Well, to begin with, every publishing company should have one of these words in it: press, publishing company, books, or publishers. This is solely because no one should ever question what it is that your company does.

Then, I decided I needed something to convey the type of writing being done there. Or, perhaps not even the type, but something that conveys the authors. I pulled from exotic words not typically used, to symbolic words from Greek mythology, to just iconic problems. Some of the words I chose were: Finesse, Muse, Moxie, Visceral, Quill.

With that set, I began creating lists of what I wanted to call the company. Here are some examples of some of them I chose, and perhaps why I chose them (in parenthesis afterwards).

  • Finesse Publishing Company
  • Lucid Quill Press
  • Visceral Publishing House
  • Muse Books
  • Writer’s Moxie Publishing Company
  • Moxie Press
  • Writer’s Block Press

Out of this list I had four favorites and I’ll list them in order from least favorite to favorite (and of course you probably know which one I chose looking at the title of my wordpress account.) Anyways, Finesse Publishing Company because I wanted to convey a certain degree of skill in publishing. Number two was Moxie Press because moxie is a nice word for everything that an author should be. The problem with both of those, however, is try creating a logo for either of them. What would you do? That is something you need to consider, too, when establishing a publishing company. You need a logo. Every company does, it is their identity and eventually it will just become “you” without all the extra words. With that being said, number three was, Lucid Quill Press. It sounds nice, and you could do quite the logo design with that. (Always be thinking about the bigger picture).

But, alas, I went with none of those, I went with “Writer’s Block Press.” Why? Doesn’t that seem counter-intuitive by labeling something that typically has a negative connotation in the writing sphere? Well, here is my reasoning behind it, and this took me a while so trust me, I really planned it out. In all of writing, that is the one phrase that probably EVERYONE knows (perhaps besides basic story terms like: climax, falling action, etc.) Also, it’s ironic. Who doesn’t love a little irony in their life? Taken another way, this publishing company is a block (or group) of writers, all trying to publish books. And finally, what did publishing consist of being today’s digital age, back in the days of Johannes Gutenberg? Well, it was a block press. Literally.

Anyways, there you have it, the idea behind the name. Now as you go out and perhaps create your publishing company, or even create anything in life, make sure that the name has significance, that it’s not just thrown out there, and also make sure you can capitalize on that significance with an awesome graphic design. My logo is getting created for the company right now and when it is done, I will be posting on here for all to see.

Thanks for taking the time to read the first in many blogs posts. Hope you enjoyed it. This has been step #1. Stay tuned for the next installment.

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